Step One Automotive Group at Digital Graffiti
Digital Graffiti at Alys Beach is a one-of-a-kind projection art festival where artists from across the globe use the latest digital technologies to project their original works onto the iconic white walls of Alys Beach. Step One Automotive Group will two art installations at this festival. We have teamed with artists to create works that are then projected onto our white top of the line vehicles.
Sometimes referred to as “Photon Bombing,” “Guerilla Projection” or “Urban Projection,” underground artists around the globe have been using the latest design, animation and projection technologies for many years to cast dynamic images onto skyscrapers and other urban structures as a means of artistic expression. Digital Graffiti at Alys Beach is a festival geared towards bringing these artists together in one place to celebrate and showcase their unique talents.
Each year, the festival attracts digital artists, filmmakers, musicians, interactive designers, photographers, VJs, producers, celebrities, agency executives and fans of art, technology and architecture. Thousands of dollars in cash prizes are awarded to artists, with digital submissions being received from as far away as Israel, Austria, Canada, Germany, London, India, France, Italy and China.